What is martech? Definition of Marketing technology

What is martech? Definition of Marketing technology

MarTech, Defined from Marketing Technology offers obvious benefits, such as automating processes and saving marketers time, making it possible to manage a multitude of marketing channels with ease.
Companies that make smart, strategic investments in MarTech are able to build a comprehensive suite of tools that integrate seamlessly.

  1. Lead Management – Lead management tools help marketers engage, nurture, and qualify potential leads to determine sales-readiness.
  2. Customer Relationship Management – These tools help companies keep track of their customer base, providing a central resource for sales and customer relationship team members who need to interact with customers and prospects.
    Email marketing may be a built-in technology or procured as a separate service, but seamless integration is essential between a CRM and email marketing solution.
  3. Marketing Automation – Another technology often integrated with email marketing and CRM, marketing automation tools can streamline the process of nurturing leads by initiating specified actions based on consumer behavior.
  4. Content Management System – These solutions allow marketers to manage a company’s web presence, including primary websites, blogs, landing pages, and more.
  5. Social Media Management – Social media management tools simplify the process of managing and engaging users across the many social media platforms today’s consumers use.